Founded in 1983, we opened our original location in Haight Ashbury and have become one of San Francisco’s favorite boutiques. Ambiance has won multiple awards year after year for “Best Boutique”. We are known for fabulous dresses, great separates, shoes to-die-for and unique accessories in a range of prices. Ambiance carries things from $5 to $450 so there’s something for everyone. But our #1 claim to fame is our incomparable customer service!

Ambiance has since expanded to three of San Francisco’s other hot shopping neighborhoods: Noe Valley, Union Street and our newest location on Irving Street in the Inner Sunset. See our store info page for details. All four stores have a now famous sale section packed full of stylish bargains.

Ambiance also has fantastic customer parties and special discounts for registered customers—including on your birthday!
Register to become an Ambi-Insider!


Over the years, we’ve received many wonderful letters and emails from happy customers. There’s nothing we love more! Enjoy some of these letters below and keep them coming—you have no idea how much they mean to us. Please send feedback to donna@ambiancesf.com





“…your customer service really is unparalleled. I have been to all three locations, and I am always taken care of so well! I will continue to be another satisfied customer! Thanks so much!” — Kate S.

“I was shopping in Ambiance yesterday and had such a good experience that I wanted to make sure to recognize Tiffany, the lady who assisted me while I shopped. I wish every sales associate was like Tiffany!” — Brittany B.



“Thanks for having great prices, classy styles and a genuine staff!” — Lara M.

Australian singing star Kate Ceberano has this to say about Ambiance:
“[My dress is] gorgeous!!!!! I love it and I look like a feisty hottie in it! Yeah baby.”



“I had such a great experience with Christine and have ‘rediscovered’ Ambiance as one of my favorite places to shop. Christine helped me find a lot of great pieces and made my shopping experience truly enjoyable (and shopping is not my favorite thing to do)! I have recommended Ambiance — and Christine — to my friends and I will definitely be back!” — Laura P.

“I just wanted to drop you a line to give a glowing review for 2 of your girls on Union Street! Thank you for having such great girls working at the store! For someone like me, who lives in Nike and Lululemon, having girls like that makes an unpleasant experience (shopping) way easier to bare!” — Kristi D.



“I have always admired a co-worker’s clothes and when I asked her where she shops, she said much of her wardrobe comes from Ambiance. So I decided to try it out…the service I received was so amazing I asked who I could give this feedback to. Every salesperson that I interacted with (there were several) was helpful, nice and made me feel like they really wanted to help me find something that worked. Please let your staff know that they are fantastic.” — Amy K.

“I had a great experience at Ambiance under Pamela’s care. I was looking for a holiday dress and was completely lost. Pamela selected the perfect dresses for me and even found some great shoes and accessories for me. Without a doubt, I will be going back to Ambiance and looking for Pamela to help me…” — Amy T.



“My best friend and I went to your store in the first tuesday in December…we probably tried on a million different outfits and Tiffany and Monica were amazing. They brought us similar styles, items we might like, or anything they thought would suit us. We literally spent over 2 hours in the fitting rooms and they were so helpful. I just wanted to say thank you for all the help. We love our purchases and the next time I’m in San Fran I'll be sure to come back!!!” — Denise F.



“My friend and I are sure to return to the Ambiance store on Haight for future shopping trips after our great experience today!” — Rachel A.

“From the first time I went [to Ambiance] I felt nothing less than a warm welcome and a level of comfort with your sales associates that I can’t seem to find anywhere else. It’s exciting! Attached contains some pictures of a ‘Stop Staring’ dress that I purchased for my engagment photoshoot. I hope you enjoy them just as much as I enjoyed buying, wearing, and taking pictures in the dress that made me look so damn good...Kudos and much applause to you all for keeping up the good work of Ambiance!!” — Christine G.



“I have to say that all of your employees are fantastic!…please pass on a BIG thank you to your staff at Ambiance.” — Gina S.

“Last week I was visiting San Francisco for the first time…One of the must-do’s on my list was to shop on Haight and experience the eclectic vintage shops. As I wandered down the street, I was drawn to your store Ambiance. What a great experience! I loved the wonderful mix of price points, selection and really enjoyed how your team operated. At my meeting the next day, the people based in SF asked if I had enjoyed the city and when I told them of my experience at your store they told me how you’ve been named as a favorite in several polls. I can definitely see why and congratulate you and your team for such a great store!” — Jackie B.



“I’m compelled to write you because I am really impressed with the staff at Ambiance. Over the years, staff has changed, but quality service has not. Every time I come into the store I feel instantly as though I am a VIP. Staff ask my name and refer to me by name (correctly) throughout my entire shopping experience.” — Monica B.

“We both found piles of stuff at Ambiance within our price range. Actually, they were all such great prices they added up pretty quickly to the biggest shopping spree for clothes either of us had ever had.” — Erin F.



“I decided to stop torturing myself with the large impersonal shopping stores. Ambiance is my one stop shop for all my clothing, and accessory needs. Thanks for having such a great store in the Bay Area and some of the best customer service I have received in a retail setting.” — Laurine W.

“I never could have put these outfits together on my own. I also appreciated… the lack of ‘pushy salesmanship’. I have shopped at Ambiance on and off for the past 10 years and I’ll certainly continue!” — Christina B.



“…wanted to reach out and let you know that you’ve created a fantastic & unique store & you’ve hired some great employees to go with it.” — Gia